Tuesday 01 September 2015 – Sandton, South Africa: Ornico and Columinate are launching AD360© – a unique and first-of-its-kind collaboration that will give advertisers and brands better, faster and more cost-effective insights into their marketing campaigns’ performance relative to their competitors. By combining Ornico’s brand and media intelligence data with Columinate’s agile ad testing, AD360© provides advertisers with a holistic view on how their brands are doing in the market and how consumers perceive this marketing by asking them first-hand. AD360© offers clients big data intelligence on media spend, tracking and monitoring, with the added benefit of adding the consumer’s voice.
With increasing demands on making better ads that tend to cost more every year, clients and agencies have a greater responsibility to ensure optimal return on investment for their marketing campaigns. One way to measure this has been through traditional ad testing and tracking, which historically came with its own price tag, timeline and typically a fragmented approach that looks at ad monitoring, spend and consumer sentiments separately.
Clients who subscribe to AD360© will not only know how their own campaign is performing but will also get their performance relative to competitors. Ornico and Columinate deliver two distinct sets of data intelligence, which were previously fragmented, to allow clients to create meaningful strategies and to monitor how their current strategies are performing in the market. Clients will receive weekly dashboards, monthly reports and consolidated reviews after each quarter.
Other benefits include the ability to continuously keep track of challenges and successes by combining AD360© in the current marketing mix. Clients will be able to identify trends and stand-out variables that can enable strong strategies in the particular segment. The approach will be steered by both the Ornico and Columinate methodologies, which are strongly rooted in the behavioural sciences.
AD360© breaks away from traditional ad tracking methods and embraces the advances of technology and internet access in South Africa, to allow advertisers to benefit from the reduced price tag and much improved timelines.
To find out more about Ornico and Columinate’s AD360© please contact:
Ornico: Tania Du Plessis (Head: Sales & Client Services)
tania [at] ornicogroup.co.za
Tel: +27 11 884 5041
Columinate: Danie Botha (Business Development Manager)
danie [at] columinate.com
Tel: +27 11 782 7246