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Ad Forum: Financial Services Insights and Research

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The recent Ad Forum at Vega School of Brand Leadership on Friday featured Ornico’s latest findings on the performance of the financial services industry. The findings that Ornico provided covered range of media from advertising and the budgets that the brands invested for the quarter, social media insights and engagement, as well as results from the same time a year ago.

The financial institutions in the media and brand intelligence research include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.

In a brief look at the panel insights, the Financial Mail delved into some of the discussions and the conclusions that various panellists made of the work under review.

For a look at the insights presented at Ad Forum, please click on the presentation below:

Do you think the financial services industry creates inspiring advertising? What is your favourite banking and/or insurance ad on TV, radio and print at the moment? Please share your thoughts with us on Facebook or Twitter.
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