Research White Papers

Women’s Month 2018 Media Research and Findings

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August is Women’s Month in South Africa and celebrates the Women’s March of 1956 where an estimated 20 000 women marched to the Union Buildings to protest the introduction of the Apartheid pass laws. Today, the month also serves as a time to reflect on whether the nation empowers women, protects them from harm and builds an equitable society for women to thrive.

Brand Intelligence® firm, Ornico researched the media narratives in broadcast, print, online and social media. The company analysed over 90 000 items from tweets to articles and features on TV to make sense of what the nation thinks of this month. Data reveals that there is an overall positive sentiment among South African citizens with greater focus from government being largely on gender-based violence and abuse.

The report also shows that business is very vocal with brands such as ABSA, Accenture, African Bank, FNB, Nedbank, Standard Bank, Sanlam, Alexander Forbes, Anglo American, De Beers, BP, Clicks, DisChem, Pick n Pay, SPAR, KFC, Facebook Africa, Isuzu, Mercedes Benz, Novartis SA, Primedia, Protea Hotel, Sasko and many others featuring prominently in media mentions.

Kindly complete to download the free report:

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