Archive by Author
30
Apr

22 reasons why AVEs are nonsense

AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.

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17
Apr

PR Measurement and Evaluation Trends

Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry – particularly from a measurement and evaluation perspective.

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07
Mar

How big data can help manage waste

Analytics and big data can lessen the amount of waste being created. The World Bank predicts that municipal waste generation is expected to reach 2.2 billion tonnes by 2025. Smart waste collection technology is expected to grow globally from USD57.6 million in 2016 to over USD223.6 million in 2025.

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