Participate in the SA Social Media Landscape 2019 Survey, shape the future of social media and digital marketing and get R2 000 in discounts for insights. As a respondent you will receive a free copy of the executive summary of the 2019 Social Media Landscape.
Financial services is one of the most competitive industries in SA, with players across the board working to win a share of voice from their peers. Join Ornico and the FM on June 22 as they investigate the most recently flighted financial services advertising and discuss marketing trends in the sector at the Financial Mail AdForum event in Parktown, Johannesburg.
In 2011 recorded errors ranged between 5% – 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.