Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.
The PAMRO All Africa Media Research Conference has become an annual feature on the calendars of top industry professionals in the marketing, media and advertising sectors. Now in its 18th year, PAMRO initially focused on bringing together delegates from across Africa, to network, debate and present solutions to the continent’s challenges and opportunities. This year, however, […]
Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.