South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.
DOWNLOAD REPORT The Nigerian telecommunications industry is highly active on social media, with thousands of engaged customers voicing their opinions of each brand. Ornico analysed the entire industry on social media from August to October, with headline findings presented in this research report. The headline findings show which brands have taken the lead in share […]