Archive | Case Studies
20
Apr

Banks waste R70 million on TV advertising that misses the mark

South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.

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12
Nov

Telecommunications in Nigeria report released

DOWNLOAD REPORT The Nigerian telecommunications industry is highly active on social media, with thousands of engaged customers voicing their opinions of each brand. Ornico analysed the entire industry on social media from August to October, with headline findings presented in this research report. The headline findings show which brands have taken the lead in share […]

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23
Feb

SONA 2015: The State of Social Media Engagement

The State of the Nation Address 2015 (#SONA2015) and subsequent SONA debate saw a massive increase in social media conversations compared to 2014. This according to research by brand intelligence research firm Ornico. The initial social media analysis of 2014 and 2015 data revealed that mentions of SONA had increased from 7 647 posts in […]

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12
Feb

The State of SA’s Social Media Nation before #SONA2015

Ornico’s SocialTrac of #Sona2015 shows big changes in volume and sentiment, as well as a rash of game-changing new political players who are dominating the local social media conversation on the State of the Nation Address. Download SONA2014 vs SONA2015 Sandton, South Africa – Thursday 12 February 2015. Social media research conducted by brand and […]

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