Archive | In the news
14
Aug

PR Industry to kill AVEs – learn more at #AMECMM

Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.

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08
Aug

AMEC Measurement Month 2017

September sees the annual AMEC (the International Association for Measurement and Evaluation of Communication) Measurement Month, which includes many free educational events across the globe. Now in its fourth year, this long-awaited series of events in collaboration with members globally aims to educate communications and public relations practitioners about the latest best-practices in measuring the […]

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19
Jul

Financial Mail and Ornico AdForum: a focus on the telecommunications sector

Telecommunications is one of the most highly competitive industries in Africa, and service providers from across the continent are in stiff competition for market share in this mobile-first audience. Given the prevalence of mobile on the continent, the degree of innovation and development within the mobile space is not surprising.

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10
Jul

5G promises to disrupt Media and Entertainment

5G Empowering Vertical Industries predicts that the Media, Entertainment, Health, Manufacturing, Automotive and Energy sectors will be transformed immensely in the roll-out of 5G networks globally by 2020.

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