Brands continue to be more specific in their communication where their social media strategy for millennials is more targeted.
The loss of a single job is one job too many asserts Proudly South African Chief Marketing Officer, Happy Ngidi. She was a panelist at the Sunday Times Generations Next Youth Marketing Conference.
South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.
Friday, 24 March 2017 saw another inspired AdForum hosted by the Financial Mail in association with Ornico which was held the Vega School. This panel discussion included Andy Rice, Mpho Maseko of Wunderman, Richard Prévost from The Strategy Department was also on the panel and Mongezi Mtati represented Ornico.