Archive | In the news
06
Jul

Unsolicited sales calls in the age of intelligent marketing

In this age of short attention spans and unprecedented amounts of brand messaging pushed to individuals, marketers constantly look for more effective ways to communicate and sell. Some tools lead to quick and easy conversion, others go unnoticed and sometimes customers are downright irritated.

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05
Jul

Analysing Advertising Trends in the Financial Services Industry

Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.

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27
Jun

Financial Mail AdForum: Taking stock of financial services advertising with Ornico

The financial services sector has shifted advertising focus from price sensitivity to paying attention to the human element. Nedbank’s TV commercial, which follows a bank note, Standard Bank’s ‘What’s your next’ and Capitec’s uses of its mobile app are just a few examples of messaging that tries to resonate on a human level.

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12
Jun

Johannesburg is entering a new phase in its life as Ornico moves to the city

Ornico CEO, Oresti Patricios shares the thinking and inspiration behind why the company moved from Sandton to the Johannesburg CBD. He believes Johannesburg and other cities in Africa will one day feature prominently among great places to invest in, to work in, and to live in.

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