The Financial Mail AdForum events, in association with Ornico Group showcase a selection of recently frequently flighted commercials in a particular sector. In May, the telecommunications sector and broadband providers were under the spotlight. The commercials featured were flighted between…
Data shows that SABC1 takes the lead from a spend perspective – at over R43-million at the time of sourcing data – across telecommunications, mobile and broadband connectivity providers.
Telecommunications and broadband are among the most competitive industries in South Africa – and critical for economic growth and improvements in society. South Africa ranks in position 143 out of a total of 230 countries measured across the world.
AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.
Analysing some of the latest global research highlights a few interesting trends which will increasingly affect the public relations and communication industry - particularly from a measurement and evaluation perspective.
Ornico analysed advertising data for new commercials focusing on 1 November 2017 to 31 January 2018, compared to the same period in 2019. Banks took the lead with the highest spend, where findings show a decline of 38% in both the number of commercials and how much was spent.
Ornico research for the periods from 1 November 2017 to 31 January in 2018, compared to 1 November 2018 up to 31 January 2019 shows a decrease in advertising spend among top banks. The two periods show a decline of 38% in terms of new advertisements flighting for the first time.
Analytics and big data can lessen the amount of waste being created. The World Bank predicts that municipal waste generation is expected to reach 2.2 billion tonnes by 2025. Smart waste collection technology is expected to grow globally from USD57.6 million in 2016 to over USD223.6 million in 2025.
This infographic provides key media themes on SONA including #SONA2019 conversations on Twitter, which are geographically tagged as being in South Africa as the time of this research.
Banking in South Africa will see a massive shift in 2019 with, TymeBank, Bank Zero and Discovery Bank all ramping up their services.