Africa is making to leapfrog towards the Fourth Industrial Revolution through Artificial Intelligence and Automation. From drone technology to forward-thinking policy, these organisations take the charge and lead the way.
Africa has seen increased communication blackouts in recent times, especially during times of elections, protests and political unrest. Shutting down social media has greater repercussions than the temporary limitation of communication which governments have imposed.
Radio advertising event data in South Africa is set to be revolutionised by new data from Brand IntelligenceTM firm, Ornico, now being made available through software provider, Telmar.
Social media transformed how we receive and consume news. With over 30-million internet users in South Africa, over 53% of the country’s population, this trend is set to grow.
Digital platforms have become an extension of our daily lives, especially in South Africa where there has been a significant growth in the use of social media. It makes sense then that for political parties to win constituencies at the polls, they need to win the social media race first.
As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication - Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.
The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual "Measurement Month" during November 2018. Ornico, the media intelligence company, will host a free Measurement Month breakfast workshop on Friday, 23 November 2018 in Johannesburg.
The Social Media Landscape Briefings taking place in Johannesburg on 16 October 2018 and Cape Town on 18 October 2018. These very popular events see the country’s top social media experts discussing the top level findings of the Social Media…