Archive | In the news
08
Sep

[PAMRO 2012] Day 3: Measuring ROI on social media

BizCommunity – 31 August 2012   By Carole Kimutai. Day 3 of the 14th Pan African Media Research Organisation (PAMRO) and All Africa Media Research Conference that ended on Wednesday, 29 August2012, in Kampala, Uganda included a session that explored ways to measure ROI on social media. “Companies need to know where to put their money, if […]

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08
Sep

Banking on the Intelligent Crowd

SA Leader – 24 August 2012   The thing about social media is that, say what you like about it, it’s social. To be precise, it’s the pulse, conscience and graffiti wall of society. To give you an exact idea of what I’m talking about, let me give you an example. Say you want to […]

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03
Aug

Oreo gets licked and liked

MarkLives!com – 2 August 2012 What could be less controversial than the iconic Oreo cookie? Well, try an Oreo with rainbow crème filling. Nabisco, a division of Kraft Foods made a calculated marketing move in June 2012—which amongst other things is LGBT Pride month—by posting an image of a pro-pride cookie on their Facebook page. […]

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03
Aug

Business Trends in Nigeria

Classic Business, Classic FM – 22 June 2012 Ornico CEO discusses business trends in Nigeria with Glenn Lewington. Listen to the interview here>>>

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