Archive | In the news
06
Jul

The Advertising Levy Crisis

BizCommunity – 08 June 2012 & 31 July 2012 “Put selfish interest aside,” urges Oresti Patricios, CEO of brand and reputation research company Ornico. “Self-interest means protecting the industry’s assets, which can only happen if the industry pays levies.”

Continue Reading →
07
May

SONA receives ‘fair to positive’ coverage

Business Live – 17 February 2012 If the South African press was a report card, President Jacob Zuma would have passed his state of the nation address (SONA) with flying colours. This is according to local media analyst, Oresti Patricios, CEO of Ornico. “The ruling party often complains that the SA press is very critical […]

Continue Reading →
07
May

Has car advertising CRASHED?

Journal of Marketing – February/ March 2012 The Annual’s final Ad Forum for 2011, hosted at Vega Brand Communication School put automotive advertising under the spotlight. Tumi Rabanye from Ornico, partner of The Ad Forum, noted the growth of the automotive industry, especially in emerging markets. Read the full story

Continue Reading →
07
May

Seeing the future first

AdVantage – January 2012 For a long, long time Steve Jobs and Bill Gates were mortal enemies. Jobs, who died earlier this year, was of course the legendary force behind Apple Inc and was an aesthetic pioneer who showed the world that technology could be profoundly functional, yet make a powerful design statement Read the […]

Continue Reading →