Archive | In the news
07
May

Has car advertising CRASHED?

Journal of Marketing – February/ March 2012 The Annual’s final Ad Forum for 2011, hosted at Vega Brand Communication School put automotive advertising under the spotlight. Tumi Rabanye from Ornico, partner of The Ad Forum, noted the growth of the automotive industry, especially in emerging markets. Read the full story

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07
May

Seeing the future first

AdVantage – January 2012 For a long, long time Steve Jobs and Bill Gates were mortal enemies. Jobs, who died earlier this year, was of course the legendary force behind Apple Inc and was an aesthetic pioneer who showed the world that technology could be profoundly functional, yet make a powerful design statement Read the […]

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07
May

Print media will struggle in 2012

Business Live – 04 December 2011 Print media continued to struggle this year, and 2012 will be no different, according to brand and reputation research company Ornico. Image: Gallo-Getty CEO Oresti Patricios said news was increasingly becoming commoditised and people were looking for greater value from newspapers. According to the Audit Bureau of Circulation’s latest […]

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07
May

Chevrolet and Mercedes trump car advertising

BizCommunity – 14 November 2011 The verdict is out: Chevrolet and Mercedes seemed to have received the overwhelming majority of green cards for their current television advertising campaigns, for the Chevrolet Spark and the Mercedes Benz C Class Coupe respectively. {image}}Top advertising gurus and opinion formers attended the Annual Ad Forum, in partnership with Ornico, […]

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