Business Live – 04 December 2011 Print media continued to struggle this year, and 2012 will be no different, according to brand and reputation research company Ornico. Image: Gallo-Getty CEO Oresti Patricios said news was increasingly becoming commoditised and people were looking for greater value from newspapers. According to the Audit Bureau of Circulation’s latest […]
07
May
Chevrolet and Mercedes trump car advertising
BizCommunity – 14 November 2011 The verdict is out: Chevrolet and Mercedes seemed to have received the overwhelming majority of green cards for their current television advertising campaigns, for the Chevrolet Spark and the Mercedes Benz C Class Coupe respectively. {image}}Top advertising gurus and opinion formers attended the Annual Ad Forum, in partnership with Ornico, […]
07
May
Fast Food Advertising Chewed and Swallowed
Journal of Marketing – 21 September 2011 The latest The Annual Ad Forum was titled ‘Fast Food Advertising – it makes you sick at times’. Here’s a recap of some of the salient points: Tumi Rabanye from Ornico, partner of The Ad Forum, presented a brief overview of the ad industry, highlighting that the fast […]
07
Mar
