Research Archives - Ornico | Media and Brand Intelligence

Infographic: South Africa’s SONA 2019 media coverage and social media analysis – #SONA2019

This infographic provides key media themes on SONA including #SONA2019 conversations on Twitter, which are geographically tagged as being in South Africa as the time of this research.

SONA 2019 media analysis with top themes and social media conversations

President Cyril Ramaphosa’s State of The Nation Address (SONA,) held on 7 February 2019, was mostly a subdued affair compared to the previous years’ major disruptions and theatrics. Brand Intelligence® firm, Ornico, analysed conversations from 1 February 2019 until 12 February 2019, across leading media and social media sources to provide a sense of how this year’s SONA influenced opinions.

Infographic: South Africa’s Social Media Landscape in 2019 by the numbers

February 14, 2019
Staff Writer
In the news, Research

Social media is growing rapidly in South Africa, with users constantly finding ways to use each platform effectively and brands finding better ways to engage. Have a look at this infographic for snippets of some of the findings.

Free e-book download: Demonstrating the Value of Communication – Part II

As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication - Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.

Download South Africa’s Social Media Trends, Insights and Research for 2019

November 28, 2018
Staff Writer
In the news, Research

The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.

The Social Media Landscape 2019

October 18, 2018
admin
In the news, Research

The Social Media Landscape Briefings taking place in Johannesburg on 16 October 2018 and Cape Town on 18 October 2018. These very popular events see the country’s top social media experts discussing the top level findings of the Social Media…

Influential voices and leading narratives in the media during Women’s Month 2018

October 3, 2018
Staff Writer
In the news, Research

The mentions of Women’s Month and topics relating to Women’s Day went over 90 000 across various media platforms from print, broadcast and social media. Influencer from politics to business led the narratives, with everyone from President Cyril Ramaphosa to Facebook's Nunu Ntshingila contributing positive commentary.

Women’s Month 2018 Media Research and Findings

August is Women’s Month in South Africa and celebrates the Women’s March of 1956 where an estimated 20 000 women marched to the Union Buildings to protest the introduction of the Apartheid pass laws. Today, the month also serves as a…

The automotive advertising landscape in South Africa

September 26, 2018
Staff Writer
In the news, Research

In the midst of South Africa’s technical recession, the automotive industry showed a 2,2% drop in the second quarter of 2018 according to Statistics South Africa. Data reveals that in 2017 the automotive sector spent over R328-million on TV ads which increased to over R412-million in 2018.

Advertising verification becomes crucial as marketing budgets go to waste

February 13, 2018
Staff Writer
In the news, Research

In 2011 recorded errors ranged between 5% - 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.