Archive | Research
18
Oct

The Social Media Landscape 2019

The Social Media Landscape Briefings taking place in Johannesburg on 16 October 2018 and Cape Town on 18 October 2018. These very popular events see the country’s top social media experts discussing the top level findings of the Social Media Landscape 2019 research, as well as the latest trends and developments in social media. The […]

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03
Oct

Influential voices and leading narratives in the media during Women’s Month 2018

The mentions of Women’s Month and topics relating to Women’s Day went over 90 000 across various media platforms from print, broadcast and social media. Influencer from politics to business led the narratives, with everyone from President Cyril Ramaphosa to Facebook’s Nunu Ntshingila contributing positive commentary.

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03
Oct

Women’s Month 2018 Media Research and Findings

August is Women’s Month in South Africa and celebrates the Women’s March of 1956 where an estimated 20 000 women marched to the Union Buildings to protest the introduction of the Apartheid pass laws. Today, the month also serves as a time to reflect on whether the nation empowers women, protects them from harm and builds […]

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26
Sep

The automotive advertising landscape in South Africa

In the midst of South Africa’s technical recession, the automotive industry showed a 2,2% drop in the second quarter of 2018 according to Statistics South Africa. Data reveals that in 2017 the automotive sector spent over R328-million on TV ads which increased to over R412-million in 2018.

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