Archive | Research
03
Oct

Women’s Month 2018 Media Research and Findings

August is Women’s Month in South Africa and celebrates the Women’s March of 1956 where an estimated 20 000 women marched to the Union Buildings to protest the introduction of the Apartheid pass laws. Today, the month also serves as a time to reflect on whether the nation empowers women, protects them from harm and builds […]

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26
Sep

The automotive advertising landscape in South Africa

In the midst of South Africa’s technical recession, the automotive industry showed a 2,2% drop in the second quarter of 2018 according to Statistics South Africa. Data reveals that in 2017 the automotive sector spent over R328-million on TV ads which increased to over R412-million in 2018.

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13
Feb

Advertising verification becomes crucial as marketing budgets go to waste

In 2011 recorded errors ranged between 5% – 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.

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21
Sep

Inside the SA Social Media Landscape Report 2018

Everything you’ve ever wanted to know about South African brands on Twitter, Facebook, LinkedIn, YouTube, Instagram. The South African Social Media Landscape Report 2018 contains everything brands need to know to successfully navigate social. 

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