Archive | Research
23
Feb

SONA 2015: The State of Social Media Engagement

The State of the Nation Address 2015 (#SONA2015) and subsequent SONA debate saw a massive increase in social media conversations compared to 2014. This according to research by brand intelligence research firm Ornico. The initial social media analysis of 2014 and 2015 data revealed that mentions of SONA had increased from 7 647 posts in […]

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12
Feb

The State of SA’s Social Media Nation before #SONA2015

Ornico’s SocialTrac of #Sona2015 shows big changes in volume and sentiment, as well as a rash of game-changing new political players who are dominating the local social media conversation on the State of the Nation Address. Download SONA2014 vs SONA2015 Sandton, South Africa – Thursday 12 February 2015. Social media research conducted by brand and […]

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15
Jan

Charlie Hebdo vs Baga Social Media Conversations 7-11 Jan 2015

ABSTRACT A study of the contrasting social media data figures between and in relation to the recent terrorist attacks in Paris, France and Baga, Nigeria. Download the report Report by: Kai Botha OrnicoGroup Social Media Analyst

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14
Feb