Reputation Analysis


ImpacTrac - Reputation Analysis

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Warren Buffet


ImpacTrac – Reputation Analysis

Ornico's ImpacTrac

Monitor and analyse editorial and journalist bias with Ornico’s ImpacTrac. Our reports provide the exposure value of your media activity, together with an analysis of bias coverage for your brand and your competitors.

Determine where competitors are featured more favourably or adversely in editorial or advertorial. ImpacTrac determines the efficacy of your reputation programme against that of your competitor’s or the market sectors, so you can adjust your strategy for better results.