“If your advertising goes unnoticed, everything else is academic.” – William (Bill) Bernbach, founder of DDB.
Advertising Monitoring – Ornico monitors and digitally records all new adverts created in South Africa, which are then added to the company’s unrivaled local database of commercials. The media monitoring and intelligence company has the biggest ad library in southern Africa.
Ornico not only is able to give insight into your competitor’s creative execution, but can give you media schedules that will show which mediums other brands are investing in. With a good view of your competitor, and/or industry sector’s media investments and new adverts you can understand your competitor positioning and market intentions to reverse engineer your opposition’s advertising strategies more accurately.
Want to be the first to know when your competitor launches a new campaign or fresh series of adverts? Sign up for Ornico Newcomers™ and you can monitor breaking ad campaigns according to brand name or industry category.
Newcomers™ keeps you keeps you posted on your competitor’s creative and media strategies, so you can rise above the noise and differentiate your brand voice.