Social Media in the Banking Industry

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Social Media in the Banking Industry

Ornico analysed the highly competitive banking industry in Kenya, Nigeria and South Africa – from 1-20 February 2016. The African banking sector has some of the most active social media communities in Africa, with some of the most engaged influencers across the social web.

This banking industry report zoomed in on fifteen banks that include five banks per country with the intention of uncovering key trends. With an industry of this magnitude, the data that each bank and its audiences produce, the report was narrowed down to the most prevalent key issues, social media engagement and response time – among other metrics. It enables the reader to glean key social media insights on the banking industry in Africa.

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