“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”~ Scott Cook
Who could have thought a few years ago that Facebook, Twitter, LinkedIn, Pinterest and all the other myriad social media networks could so quickly and dramatically alter human interaction?
Consumers now have potential audiences of thousands and a brand fail can rapidly spread to great detriment of a brand. No brand can afford to ignore these conversations and at the very least should be listening to what their consumers are saying about them on social media.
Social Media Monitoring & Analysis – Ornico not only offers brands the tools to listen to their consumers but also guidance on how to navigate the volatile waters of the social media landscape.