Smart banking and fintech simplify life in Africa
In 2001 when mobile banking was still largely a novelty, no one could have predicted that nearly two decades later a young South African would design and develop a banking […]
South Africa’s top banks reduce advertising spend while digital banks grow
Ornico research for the periods from 1 November 2017 to 31 January in 2018, compared to 1 November 2018 up to 31 January 2019 shows a decrease in advertising spend among top banks. The two periods show a decline of 38% in terms of new advertisements flighting for the first time.
Women’s Month 2018 Media Research and Findings
August is Women’s Month in South Africa and celebrates the Women’s March of 1956 where an estimated 20 000 women marched to the Union Buildings to protest the introduction of the […]
Analysing Advertising Trends in the Financial Services Industry
Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.
Ad Forum: Financial Services Insights and Research
The financial institutions in the media and brand intelligence research and insights include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.
Banks waste R70 million on TV advertising that misses the mark
South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.
