Tag Archives: AdForum

Financial Mail and Ornico AdForum to investigate retail advertising

Recent retail TV advertising, says Mtati, shows a slight shift from the traditionally price-sensitive model of communicating savings to now creating a narrative with visually appealing work. “Checkers, for instance, has been talking about its Gordon Ramsay food range for parents and children.”

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Adforum Critiques Financial Services Advertising

The Red Zone – 14 February 2014 It was an impressive line-up of industry experts on the Adforum panel commenting on the latest financial services ads. Sitting on the panel was Larry Khumalo (Ornico), Jonathan Deeb (Draftfcb), Adelle Wapnick (Lowe & Partners SA), Rob van Rooyen (House of Brave) and Terry Brown (Actuate) who gave their […]

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