Tag Archives: AdForum

South Africa’s top banks reduce advertising spend while digital banks grow

Ornico research for the periods from 1 November 2017 to 31 January in 2018, compared to 1 November 2018 up to 31 January 2019 shows a decrease in advertising spend among top banks. The two periods show a decline of 38% in terms of new advertisements flighting for the first time.

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South Africa’s maturing telecommunications industry and its consumer interaction

SA’s telecommunications sector is regarded as one of the most advanced in Africa, with high mobile penetration, growing internet penetration and significant growth in connectivity infrastructure in the past decade. However, the sector faces numerous challenges, including the high cost of data, as evidenced by the #DataMustFall movement.

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Financial Mail and Ornico AdForum to investigate retail advertising

Recent retail TV advertising, says Mtati, shows a slight shift from the traditionally price-sensitive model of communicating savings to now creating a narrative with visually appealing work. “Checkers, for instance, has been talking about its Gordon Ramsay food range for parents and children.”

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Adforum Critiques Financial Services Advertising

The Red Zone – 14 February 2014 It was an impressive line-up of industry experts on the Adforum panel commenting on the latest financial services ads. Sitting on the panel was Larry Khumalo (Ornico), Jonathan Deeb (Draftfcb), Adelle Wapnick (Lowe & Partners SA), Rob van Rooyen (House of Brave) and Terry Brown (Actuate) who gave their […]

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