Tag Archives: Advertising Research
12
Mar

South Africa’s top banks reduce advertising spend while digital banks grow

Ornico research for the periods from 1 November 2017 to 31 January in 2018, compared to 1 November 2018 up to 31 January 2019 shows a decrease in advertising spend among top banks. The two periods show a decline of 38% in terms of new advertisements flighting for the first time.

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02
Jun

PAMRO 2015 Conference: Setting standards in advertising and media research

The 16th PAMRO and All Africa Media Research Conference will take place from 23 – 26 August 2015 in Dar es Salaam, Tanzania. The theme for the conference, “Media Research for One Continent” supports the core the aims and objectives of PAMRO. Are you involved in pan-African advertising media research, media strategy or responsible for […]

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