Tag Archives: Advertising Value Equivalent
27
Nov

How to intelligently measure PR, brand equity and social media

Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.

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26
Aug

AMEC launches Measurement Month

Johannesburg, 26 August 2015: AMEC (the International Association for Measurement and Evaluation of Communication) has proclaimed September 2015 as “Measurement Month”.  This initiative, which sees many free educational events across the globe, was launched by this highly respected international body to educate communications and public relations practitioners about the latest best-practices in measuring the effectiveness […]

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