Tag Archives: africa
12
Sep

PAMRO Achiever of the Year Award winner, Oresti Patricios on Africa

The PAMRO All Africa Media Research Conference has become an annual feature on the calendars of top industry professionals in the marketing, media and advertising sectors. Now in its 18th year, PAMRO initially focused on bringing together delegates from across Africa, to network, debate and present solutions to the continent’s challenges and opportunities. This year, however, […]

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19
Jul

Financial Mail and Ornico AdForum: a focus on the telecommunications sector

Telecommunications is one of the most highly competitive industries in Africa, and service providers from across the continent are in stiff competition for market share in this mobile-first audience. Given the prevalence of mobile on the continent, the degree of innovation and development within the mobile space is not surprising.

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10
Jul

5G promises to disrupt Media and Entertainment

5G Empowering Vertical Industries predicts that the Media, Entertainment, Health, Manufacturing, Automotive and Energy sectors will be transformed immensely in the roll-out of 5G networks globally by 2020.

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06
Jul

Unsolicited sales calls in the age of intelligent marketing

In this age of short attention spans and unprecedented amounts of brand messaging pushed to individuals, marketers constantly look for more effective ways to communicate and sell. Some tools lead to quick and easy conversion, others go unnoticed and sometimes customers are downright irritated.

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