Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.
September sees the annual AMEC (the International Association for Measurement and Evaluation of Communication) Measurement Month, which includes many free educational events across the globe. Now in its fourth year, this long-awaited series of events in collaboration with members globally aims to educate communications and public relations practitioners about the latest best-practices in measuring the […]
This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download your free digital copy of Open Africa here or go to http://bit.ly/open_africa and share your feedback on social media using the hashtag: #OpenAfricaMag The last 18 […]
Tuesday, 21 June – Johannesburg, South Africa – Ornico’s campaign analysis of the inaugural The CEO SleepOut™ in 2015 has been awarded two Gold Awards at the prestigious AMEC Awards, held in London on 16 June 2016. This is the world’s premium awards celebrating excellence in communications measurement and evaluation. Ornico was awarded Gold for […]