Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.
Video-on-demand is the technology that has started to disrupt our entertainment world. Instead of watching programming on TV, based upon what some network executive has determined people want to watch (at a time preordained by the network), you can use your fast broadband connection to stream what you want, when you want, to any number of devices — iPads, PCs, Smart TVs — anything with an internet connection. No decoder, no dish.