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Analysing Advertising Trends in the Financial Services Industry

Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.

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Integrated Advertising, the digital present: #OpenAfricaMag with Zibusiso Mkhwanazi

Multi-award winning South African advertising entrepreneur, Zibusiso Mkhwanazi shares how digital technology has become the core of advertising and that brands need to create meaningful human engagement.

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