Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.
This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download your free digital copy of Open Africa here or go to http://bit.ly/open_africa and share your feedback on social media using the hashtag: #OpenAfricaMag The last 18 […]
Johannesburg, 26 August 2015: AMEC (the International Association for Measurement and Evaluation of Communication) has proclaimed September 2015 as “Measurement Month”. This initiative, which sees many free educational events across the globe, was launched by this highly respected international body to educate communications and public relations practitioners about the latest best-practices in measuring the effectiveness […]