Tag Archives: Barcelona Principles
27
Nov

How to intelligently measure PR, brand equity and social media

Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.

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05
Nov

PR Measurement in the spotlight during November 2018

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual “Measurement Month” during November 2018. Ornico, the media intelligence company, will host a free Measurement Month breakfast workshop on Friday, 23 November 2018 in Johannesburg.

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28
Nov

PR Measurement in Africa – The Opportunity is Now: An #OpenAfricaMag Feature

This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download your free digital copy of Open Africa here or go to http://bit.ly/open_africa and share your feedback on social media using the hashtag: #OpenAfricaMag The last 18 […]

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26
Aug

AMEC launches Measurement Month

Johannesburg, 26 August 2015: AMEC (the International Association for Measurement and Evaluation of Communication) has proclaimed September 2015 as “Measurement Month”.  This initiative, which sees many free educational events across the globe, was launched by this highly respected international body to educate communications and public relations practitioners about the latest best-practices in measuring the effectiveness […]

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