In Africa, the discourse around the economy, technology and society has mainly been limited to the effects of the digital divide.
Ecommerce, in the form of online shopping and online banking, is often held up as the key to prosperity in Africa — a way of ‘leapfrogging’ past the obstacles of poor infrastructure. But there is a flipside to this convenience: the ever-present threat of fraud. Wherever money changes hands, you’ll always find someone who wants to take it away illegally, and buyer, seller and banker are all potential targets.
GIBS’ Centre for Dynamic Markets urges Africa’s policy makers and business leaders to move beyond their obsession with GDP. What’s important, says the centre’s Prof Lyal White, are comprehensive country assessments that reveal why African countries grow, regress or stagnate.
Data is required for businesses to plan – be it in marketing or development or expansion. African data is notoriously bad – incomplete, inconsistent and unreliable. If the continent is to take its place on the world stage, governments and businesses need to find a way to work together to collect and provide the data […]