Tag Archives: Brand Intelligence
12
Mar

South Africa’s top banks reduce advertising spend while digital banks grow

Ornico research for the periods from 1 November 2017 to 31 January in 2018, compared to 1 November 2018 up to 31 January 2019 shows a decrease in advertising spend among top banks. The two periods show a decline of 38% in terms of new advertisements flighting for the first time.

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05
Feb

Ornico data now available on Telmar – transforming radio advertising event data

Radio advertising event data in South Africa is set to be revolutionised by new data from Brand IntelligenceTM firm, Ornico, now being made available through software provider, Telmar.

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28
Nov

Download South Africa’s Social Media Trends, Insights and Research for 2019

The SA Social Media Landscape 2019 by Ornico and World Wide Worx, shows that there is little difference in Facebook penetration across demographics.

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27
Nov

How to intelligently measure PR, brand equity and social media

Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.

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