Tag Archives: Brand
17
Oct

Retail advertising under the spotlight at the Financial Mail and Ornico AdForum

Retail advertising was under the spotlight at the Financial Mail and Ornico AdForum. A series of print, radio and television adverts were critiqued by a panel consisting of Havas CEO Lynn Madeley, Joe Public’s Xolisa Dyeshana, TBWA’s Sean Donovan and Ornico’s Mongezi Mtati.

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24
Oct

For Sale! Braai Day outshines Heritage Day

Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.

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26
Sep

Mobile unleashes Africa’s Small Business says Facebook’s Nunu Ntshingila-Njeke: #OpenAfricaMag

Mobile communication is one of the most-transformative technologies ever unleashed, and even reaches parts of the world where reliable electricity and running water are luxuries. There are some 7.2bn mobile connections in the world, compared to 1.6bn TVs and 4.2bn television viewers – writes Nunu Ntshingila, Facebook’s Head of Africa.

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20
Apr

Banks waste R70 million on TV advertising that misses the mark

South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.

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