This was first published in #TheFutureByDesign. Click here to download the publication with insights from leading marketing, creative and advertising minds. Scarcely a few years ago, brands were debating the longevity of social media as a viable marketing channel, but…
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
Retail advertising was under the spotlight at the Financial Mail and Ornico AdForum. A series of print, radio and television adverts were critiqued by a panel consisting of Havas CEO Lynn Madeley, Joe Public’s Xolisa Dyeshana, TBWA’s Sean Donovan and Ornico’s Mongezi Mtati.
Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.
Mobile communication is one of the most-transformative technologies ever unleashed, and even reaches parts of the world where reliable electricity and running water are luxuries. There are some 7.2bn mobile connections in the world, compared to 1.6bn TVs and 4.2bn television viewers - writes Nunu Ntshingila, Facebook’s Head of Africa.
South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.
In the beginning there was the banner advert. And lo, the banner advert was good. But banners and other traditional digital advertising are no longer quite cutting it. Research from the Content Marketing Institute shows that consumers reject banners at a rate that is greater than 99%.
The Future By Design speaks to Luke Mckend - of Google - about how the mega-brand thinks about the future of Africa and its future in Africa.