Tag Archives: Brands
22
May

Millennials and Brands at the 2017 Sunday Times Generation Next Conference

Brands continue to be more specific in their communication where their social media strategy for millennials is more targeted.

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24
Oct

For Sale! Braai Day outshines Heritage Day

Why is Braai Day increasingly edging out Heritage Day in SA media, and what’s behind the blazing commercial phenomenon that is causing upset with a large sector of consumers on social media? Brand Intelligence™ firm, Ornico, analysed ads associated with Heritage Day to discover who’s lighting Braai Day’s commercial fire.

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11
Jul

Leading brands in Africa compete for top social media spot

South African breakfast TV show Expresso and the weekly Top Billing show have both dethroned SuperSport to take first and second place on the Africa Brand Index, where they have both increased their score by five points and nine points respectively.

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02
Dec

#TheFutureByDesign: Dion Chang on brands and user experience

A recent study by ZenDesk revealed the relationship between customer experience and brands. In the survey, people identified good service as the number one factor for impacting on a brand. 66% of people said they’d stop buying a brand after a bad experience. Data from CEI Survey shows that 86% of customers were willing to pay more for better service.

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