Tag Archives: Capitec
05
Jul

Analysing Advertising Trends in the Financial Services Industry

Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.

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27
Jun

Financial Mail AdForum: Taking stock of financial services advertising with Ornico

The financial services sector has shifted advertising focus from price sensitivity to paying attention to the human element. Nedbank’s TV commercial, which follows a bank note, Standard Bank’s ‘What’s your next’ and Capitec’s uses of its mobile app are just a few examples of messaging that tries to resonate on a human level.

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04
Jul

Ad Forum: Financial Services Insights and Research

The financial institutions in the media and brand intelligence research and insights include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.

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20
Apr

Banks waste R70 million on TV advertising that misses the mark

South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.

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