Tag Archives: Communication
14
Aug

PR Industry to kill AVEs – learn more at #AMECMM

Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.

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24
Nov

Changing Relationship Between Clients and PR Agencies: An #OpenAfricaMag feature

The overall relationship between communications directors and their PR agencies is expanding, but the nature of that relationship is changing, according to the inaugural Global Communications Report, which is produced by The Holmes Report in conjunction with USC Annenberg Centre for Public Relations.

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17
Nov

Integrated Advertising, the digital present: #OpenAfricaMag with Zibusiso Mkhwanazi

Multi-award winning South African advertising entrepreneur, Zibusiso Mkhwanazi shares how digital technology has become the core of advertising and that brands need to create meaningful human engagement.

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11
Aug

#TheFutureByDesign: The future of digital engagement

This was first published in #TheFutureByDesign. Click here to download the publication with insights from leading marketing, creative and advertising minds. Scarcely a few years ago, brands were debating the longevity of social media as a viable marketing channel, but now it’s an integral part of every communication strategy, or should be if it isn’t. […]

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