This was first published in #TheFutureByDesign. Click here to download the publication with insights from leading marketing, creative and advertising minds. Scarcely a few years ago, brands were debating the longevity of social media as a viable marketing channel, but…
As part of Measurement Month in 2018 AMEC compiled a free downloadable e-book “Demonstrating the Value of Communication - Part II” which contains thoughts and contributions from the top PR Measurement experts from across the world.
Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
Retail advertising was under the spotlight at the Financial Mail and Ornico AdForum. A series of print, radio and television adverts were critiqued by a panel consisting of Havas CEO Lynn Madeley, Joe Public’s Xolisa Dyeshana, TBWA’s Sean Donovan and Ornico’s Mongezi Mtati.
Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.
The overall relationship between communications directors and their PR agencies is expanding, but the nature of that relationship is changing, according to the inaugural Global Communications Report, which is produced by The Holmes Report in conjunction with USC Annenberg Centre for Public Relations.
Multi-award winning South African advertising entrepreneur, Zibusiso Mkhwanazi shares how digital technology has become the core of advertising and that brands need to create meaningful human engagement.