South African brands and youth met at the buzzing Sandton Convention Centre for the annual Sunday Times Generation Next Conference on 11 May 2017. This is an invaluable platform for brands to check themselves and measure whether their messaging from advertising, PR to advertising actually has a positive effect on youth.
The overall relationship between communications directors and their PR agencies is expanding, but the nature of that relationship is changing, according to the inaugural Global Communications Report, which is produced by The Holmes Report in conjunction with USC Annenberg Centre for Public Relations.
Big international advertising entities are shopping in Africa, strategic PR and communications professional, Kentice Tikolo, looks at the impact in Kenya.
Barcelona Principles 2.0 was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London.