Tag Archives: Debt Guidance
27
Jun

Financial Mail AdForum: Taking stock of financial services advertising with Ornico

The financial services sector has shifted advertising focus from price sensitivity to paying attention to the human element. Nedbank’s TV commercial, which follows a bank note, Standard Bank’s ‘What’s your next’ and Capitec’s uses of its mobile app are just a few examples of messaging that tries to resonate on a human level.

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