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#TheFutureByDesign: The Young Ones

Close on 60% of South Africa’s population is under the age of 34. We’re a young nation, and mainstream media portrays this majority as beloved of bling. But just how much do we know about SA’s youth market, who they are, and where they are going? Andrew Miller weighs in.
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#TheFutureByDesign: The future is content

In the beginning there was the banner advert. And lo, the banner advert was good. But banners and other traditional digital advertising are no longer quite cutting it. Research from the Content Marketing Institute shows that consumers reject banners at a rate that is greater than 99%.
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