Tag Archives: financial services
20
Jun

South Africa’s financial services advertising and marketing trends analysis

Financial services is one of the most competitive industries in SA, with players across the board working to win a share of voice from their peers. Join Ornico and the FM on June 22 as they investigate the most recently flighted financial services advertising and discuss marketing trends in the sector at the Financial Mail AdForum event in Parktown, Johannesburg.

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05
Jul

Analysing Advertising Trends in the Financial Services Industry

Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.

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10
Nov

Technology is Africa’s Silver Lining: An #OpenAfricaMag Q&A with Peter Allerstorfer

Open Africa asks Peter Allerstorfer,founder and MD, Silvertree Investment Holdings, about the investment potential of the technology sector in Africa in general, and ecommerce in specific.

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04
Jul

Ad Forum: Financial Services Insights and Research

The financial institutions in the media and brand intelligence research and insights include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.

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