Tag Archives: FMCG
02
Nov

Thriving in a poorly-performing economy

Cutting adspend may bring short-term savings, but research shows that good marketing campaigns can have results that linger for up to five years. The long-term impact of cutting back on advertising could result in a longer recovery time when the economy starts to grow.

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28
Mar

FMCG Advertising and what makes people tick

Friday, 24 March 2017 saw another inspired AdForum hosted by the Financial Mail in association with Ornico which was held the Vega School. This panel discussion included Andy Rice, Mpho Maseko of Wunderman, Richard Prévost from The Strategy Department was also on the panel and Mongezi Mtati represented Ornico.

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