Facebook is now almost pervasive, in use by 97% of brands, from 91% the year before. Twitter has increased marginally, from 88% to 90%, while LinkedIn and Instagram continued their relentless rise, now both standing at 72%. YouTube has fallen slightly behind them, despite a marginal rise to 68%.
Google Africa has ramped up its skills programme and aims to train 1,000,000 Africans in digital skills over the next year. Luke Mckend, Google SA Country Director, talks about why it is important for Africans to be not just digitally literate, but digitally proficient.