Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.
The financial services sector has shifted advertising focus from price sensitivity to paying attention to the human element. Nedbank’s TV commercial, which follows a bank note, Standard Bank’s ‘What’s your next’ and Capitec’s uses of its mobile app are just a few examples of messaging that tries to resonate on a human level.
Friday, 24 March 2017 saw another inspired AdForum hosted by the Financial Mail in association with Ornico which was held the Vega School. This panel discussion included Andy Rice, Mpho Maseko of Wunderman, Richard Prévost from The Strategy Department was also on the panel and Mongezi Mtati represented Ornico.
Following the launch of Ornico City, Ornico’s new home in Johannesburg, Maggs On Media shared snippets on one of Africa’s leading advertising shows. Attended by guests from South Africa’s leading brands, advertising agencies and marketing companies, Ornico’s move from Sandton to inner city Johannesburg is being celebrated by throwing the doors of the heritage site open to the public.