Tag Archives: Johannesburg
05
Nov

PR Measurement in the spotlight during November 2018

The International Association for the Measurement and Evaluation of Communication (AMEC) will be hosting its fifth annual “Measurement Month” during November 2018. Ornico, the media intelligence company, will host a free Measurement Month breakfast workshop on Friday, 23 November 2018 in Johannesburg.

Continue Reading →
19
Jul

South Africa’s maturing telecommunications industry and its consumer interaction

SA’s telecommunications sector is regarded as one of the most advanced in Africa, with high mobile penetration, growing internet penetration and significant growth in connectivity infrastructure in the past decade. However, the sector faces numerous challenges, including the high cost of data, as evidenced by the #DataMustFall movement.

Continue Reading →
14
Aug

PR Industry to kill AVEs – learn more at #AMECMM

Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.

Continue Reading →
27
Jun

Financial Mail AdForum: Taking stock of financial services advertising with Ornico

The financial services sector has shifted advertising focus from price sensitivity to paying attention to the human element. Nedbank’s TV commercial, which follows a bank note, Standard Bank’s ‘What’s your next’ and Capitec’s uses of its mobile app are just a few examples of messaging that tries to resonate on a human level.

Continue Reading →