Ornico (AMEC’s only full member in Africa) will provide an overview of the AMEC measurement principles, the updated measurement platform and framework as well as best practices that will replace AVEs as a measurement tool in the PR industry. The discussion will also provide an overview of AMEC’s Barcelona 2.0 Best Measurement and Evaluation Principles, as well as the Integrated Evaluation Framework.
The financial services sector has shifted advertising focus from price sensitivity to paying attention to the human element. Nedbank’s TV commercial, which follows a bank note, Standard Bank’s ‘What’s your next’ and Capitec’s uses of its mobile app are just a few examples of messaging that tries to resonate on a human level.
Ornico CEO, Oresti Patricios shares the thinking and inspiration behind why the company moved from Sandton to the Johannesburg CBD. He believes Johannesburg and other cities in Africa will one day feature prominently among great places to invest in, to work in, and to live in.
The loss of a single job is one job too many asserts Proudly South African Chief Marketing Officer, Happy Ngidi. She was a panelist at the Sunday Times Generations Next Youth Marketing Conference.