Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
This was first published in #TheFutureByDesign. Click here to download the publication with insights from leading marketing, creative and advertising minds. It’s more than a buzzword — the Internet of Things (IoT) is going to change the way humans interact with their world in the next few years, and the effects will be far-reaching. […]