Multiple device usage when engaging with content has caused increased pressure on traditional media, where traditional platforms now need to innovate and gather insights faster than ever.
Cutting adspend may bring short-term savings, but research shows that good marketing campaigns can have results that linger for up to five years. The long-term impact of cutting back on advertising could result in a longer recovery time when the economy starts to grow.
In this age of short attention spans and unprecedented amounts of brand messaging pushed to individuals, marketers constantly look for more effective ways to communicate and sell. Some tools lead to quick and easy conversion, others go unnoticed and sometimes customers are downright irritated.
The loss of a single job is one job too many asserts Proudly South African Chief Marketing Officer, Happy Ngidi. She was a panelist at the Sunday Times Generations Next Youth Marketing Conference.