Measurement and evaluation are crucial for any marketing, PR, communication and social media campaign. Measuring the ROI of your campaigns offers your organisation valuable insight into the success of past and existing drives.
Multiple device usage when engaging with content has caused increased pressure on traditional media, where traditional platforms now need to innovate and gather insights faster than ever.
Cutting adspend may bring short-term savings, but research shows that good marketing campaigns can have results that linger for up to five years. The long-term impact of cutting back on advertising could result in a longer recovery time when the economy starts to grow.
In this age of short attention spans and unprecedented amounts of brand messaging pushed to individuals, marketers constantly look for more effective ways to communicate and sell. Some tools lead to quick and easy conversion, others go unnoticed and sometimes customers are downright irritated.