This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download your free digital copy of Open Africa here or go…
South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.
The future will not be binary. Dean Hutton on the rise and rise of queer culture. “The primary reason that I made TRANSITIONS is because essentially in media we tend to constantly make work about others, and this can be a process of othering them."
“Radio is one of the greatest media man ever created,” says Benedict Matjiu, a radio producer at 5fm who has worked as a marketing consultant for some of South Africa’s top agencies, and who believes its extensive reach and the powerful stories it can share make it timeless. Matjiu speaks to The Future By Design.
Supersport; The Expresso Show; Pick n Pay and Mercedes Benz SA are Africa’s top performing brands on social media for the month of October 2015, according to the Africa Brand Index.