This piece first appeared in Open Africa, a custom digital publication by Ornico that features interviews, insights and business lessons from some of Africa’s leading CEOs, innovators and decision makers. Download your free digital copy of Open Africa here or go to http://bit.ly/open_africa and share your feedback on social media using the hashtag: #OpenAfricaMag The last 18 […]
South African banks spent R70-million in television advertising that didn’t create strong positive consumer reactions. One bank in particular had 70% of the measured ad spend channelled to ineffective ads. This begs the question of whether advertising is pre-tested or stress-tested before going live.
“Radio is one of the greatest media man ever created,” says Benedict Matjiu, a radio producer at 5fm who has worked as a marketing consultant for some of South Africa’s top agencies, and who believes its extensive reach and the powerful stories it can share make it timeless. Matjiu speaks to The Future By Design.