Tag Archives: Media Research
12
Sep

PAMRO Achiever of the Year Award winner, Oresti Patricios on Africa

The PAMRO All Africa Media Research Conference has become an annual feature on the calendars of top industry professionals in the marketing, media and advertising sectors. Now in its 18th year, PAMRO initially focused on bringing together delegates from across Africa, to network, debate and present solutions to the continent’s challenges and opportunities. This year, however, […]

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14
Nov

Managing Media in a Changing World: #OpenAfricaMag with Chris Botha

Chris Botha has taken The MediaShop from strength to strength. This comes at a time when more channels, most of them in the social media space, present themselves to advertisers. The award-winning exec shares his insights with Open Africa and gives an overview of the shifting media landscape, as he sees it, in the near future.

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04
Jul

Ad Forum: Financial Services Insights and Research

The financial institutions in the media and brand intelligence research and insights include FNB, Nedbank, Standard Bank, ABSA, Capitec, Clientele, Assupol, King Price, Outsurance, First For Women, Coronation, Budget Insurance, Investec and others. Part of the debate by the panellists on the day was based on how uninspired some of the advertising in the financial services industry is, how focusing mostly on price leads to a lack of creativity in some of the work and as such causes the brands to be far too similar.

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02
Jun

PAMRO 2015 Conference: Setting standards in advertising and media research

The 16th PAMRO and All Africa Media Research Conference will take place from 23 – 26 August 2015 in Dar es Salaam, Tanzania. The theme for the conference, “Media Research for One Continent” supports the core the aims and objectives of PAMRO. Are you involved in pan-African advertising media research, media strategy or responsible for […]

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