Tag Archives: media
03
Oct

Women’s Month 2018 Media Research and Findings

August is Women’s Month in South Africa and celebrates the Women’s March of 1956 where an estimated 20 000 women marched to the Union Buildings to protest the introduction of the Apartheid pass laws. Today, the month also serves as a time to reflect on whether the nation empowers women, protects them from harm and builds […]

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26
Jul

Calling all social media marketers, agencies and communicators in South Africa

Participate in the SA Social Media Landscape 2019 Survey, shape the future of social media and digital marketing and get R2 000 in discounts for insights. As a respondent you will receive a free copy of the executive summary of the 2019 Social Media Landscape.

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13
Feb

Advertising verification becomes crucial as marketing budgets go to waste

In 2011 recorded errors ranged between 5% – 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.

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13
Nov

Connected cars, devices and insights for marketers

Multiple device usage when engaging with content has caused increased pressure on traditional media, where traditional platforms now need to innovate and gather insights faster than ever.

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