In 2011 recorded errors ranged between 5% – 15%, depending on specific mainstream television channels. By 2016 the average error rate recorded was around 5%, marginally improving to 4% for 2017 – once again campaign and channel dependent. The proliferation of media channels have certainly made it extremely difficult for brands to keep track of all their advertising spend but it becomes clear that major marketing budgets are still being wasted.
Multiple device usage when engaging with content has caused increased pressure on traditional media, where traditional platforms now need to innovate and gather insights faster than ever.
September sees the annual AMEC (the International Association for Measurement and Evaluation of Communication) Measurement Month, which includes many free educational events across the globe. Now in its fourth year, this long-awaited series of events in collaboration with members globally aims to educate communications and public relations practitioners about the latest best-practices in measuring the […]