Multiple device usage when engaging with content has caused increased pressure on traditional media, where traditional platforms now need to innovate and gather insights faster than ever.
September sees the annual AMEC (the International Association for Measurement and Evaluation of Communication) Measurement Month, which includes many free educational events across the globe. Now in its fourth year, this long-awaited series of events in collaboration with members globally aims to educate communications and public relations practitioners about the latest best-practices in measuring the […]
Taking stock of financial services advertising was the focus of the Financial Mail AdForum, which took place at the Vega School in Johannesburg, in association with Ornico. The financial services advertising currently being flighted is very rational and fails to resonate, agreed the panel at the latest Financial Mail AdForum.