In Africa, the discourse around the economy, technology and society has mainly been limited to the effects of the digital divide.
Ecommerce, in the form of online shopping and online banking, is often held up as the key to prosperity in Africa — a way of ‘leapfrogging’ past the obstacles of poor infrastructure. But there is a flipside to this convenience: the ever-present threat of fraud. Wherever money changes hands, you’ll always find someone who wants to take it away illegally, and buyer, seller and banker are all potential targets.
The launch episode of BrandLand includes discussions on the internet of everything, mega trends, consumer research and the value of mobile in Africa.