Telecommunications is one of the most highly competitive industries in Africa, and service providers from across the continent are in stiff competition for market share in this mobile-first audience. Given the prevalence of mobile on the continent, the degree of innovation and development within the mobile space is not surprising.
Video-on-demand is the technology that has started to disrupt our entertainment world. Instead of watching programming on TV, based upon what some network executive has determined people want to watch (at a time preordained by the network), you can use your fast broadband connection to stream what you want, when you want, to any number of devices — iPads, PCs, Smart TVs — anything with an internet connection. No decoder, no dish.
This article was first published in The Media Report. Click here to download it and get more insights by some of South Africa’s leading media and marketing minds. An Ornico case study on television and outdoor advertising in Nigeria during the past ten years. – By Gugu Mtshali The advertising industry in Nigeria has […]