AVEs have long been the subject of intense criticism but because they claim to put a financial value equivalency on PR and Comms work, and are easy to produce, there is still a lingering demand from some quarters of the communications profession.
Social media transformed how we receive and consume news. With over 30-million internet users in South Africa, over 53% of the country’s population, this trend is set to grow.
Jeremy Maggs hosted Ornico CEO, Oresti Patricios and partner at Adams & Adams, Daren Olivier to find out about the unmatched success of the CEO SleepOutTM and the upcoming event on 28 July 2016.
Expect more bite-sized news, ‘click-baiting’, and reporting that has a very distinct personality. Attention — the one-size-fits-all approach is long dead.